Resilience: going further does not always mean going faster
Today, we are stepping slightly outside our usual territory. At Vilar, we normally talk about digital strategy, communication, processes, automation and how to help companies work better. But today, we want to talk about something more personal. About mountains, heat, fatigue and decision-making. A few days ago, I completed the T3T, a 42-kilometre mountain marathon […]
Jumping on a trend is not having a strategy
BLOG Jumping on a trend is not having a strategy The 2026 World Cup will concentrate attention, investment and conversation. But not every brand needs to join every trend. In this article, I reflect on the difference between taking advantage of a real opportunity and creating noise just because you want to be everywhere. The […]
Raising prices without touching your brand identity is one of the most expensive mistakes a company can make
Raising prices without touching your brand identity is one of the most expensive mistakes a company can make Many companies believe the problem appears when they raise their prices. I do not see it that way. The real problem usually appears when prices go up, but the brand keeps communicating exactly as it did before. […]
Artificial intelligence is no longer a thing of the future: it is already part of everyday business
Artificial intelligence is no longer a thing of the future: it is already part of everyday business Artificial intelligence is no longer a futuristic technology reserved for large corporations. Today, it is within reach of practically any company, including those in our closest business environment. From small SMEs to industrial companies in Euskadi, more and […]