DIGITAL DIRECTION FOR COMPANIES

All your company digital work, moving in the same direction.

All your company digital work, moving in the same direction.

Strategy, social media, website, visual identity, content, training and applied innovation for companies that want to communicate with more coherence, efficiency and clear criteria.

Vilar method

DIAGNOSIS ANALYSIS

DIAGNOSIS

READY

01

Strategic clarity

Goals, channels and core messages.

02

Digital coherence

Website, networks, content and identity.

03

Work system

Planning, metrics, tools and AI.

DIAGNOSIS RESULT

Priority map

Priority map

3 recommended actions to organise your digital communication.

3 actions to organise your communication.

Method
THE REAL PROBLEM

The problem is not usually
a lack of activity.
It is usually a lack of coherence.

The website says one thing. Social media says another.
Design changes depending on the need.
Content does not follow a clear line.
And communication loses clarity, consistency and impact.

More coherence. More value.
DIAGNOSIS

Which part of your communication needs order?

Every company starts from a different situation. That is why, before proposing actions, it is worth identifying clearly where the blockage is.

01
We publish, but without a clear strategy.

02
The website has become outdated.

03
The brand does not feel coherent.

04
We need higher quality content.

05
We want photo and video with more intent.

06
The team needs training.

07
We want to use AI with good judgement.

08
We are not clear on the next step.

VILAR METHOD

Organise. Activate. Improve.

A work system to coordinate strategy, brand, content, website and social media under one clear direction.

01
Listen

Understanding the company, context, resources and real objectives.

02
Organise

Define priorities, channels, messages and needs.

03
Define

Set a clear direction for digital communication.

04
Activate

Bring that direction into content, website, design, social media or training.

05
Measure

Analyse relevant data and make decisions with clear criteria.

06
Improve

Optimise the system through learning and applied innovation.

FULL DIGITAL MANAGEMENT

Full digital management, but never generic.

You may need one specific piece. Or one direction that connects all of them.

Strategy

Goals, messages, channels, priorities and work system.

Social media

Planning, copywriting, publishing, analysis and reports.

Visual identity

Visual criteria, graphic pieces and brand coherence.

Content

Ideas, writing, photography, video and adapted campaigns.

Corporate website

Structure, copy, design, WordPress, basic SEO and UX.

AI and innovation

Processes, light automation and operational improvement.

Training

Practical training for teams that want to gain autonomy.

Tools

Templates, systems and resources to work better.

TRAINING

Teams that work with better criteria.

Practical training in social media, LinkedIn, content, digital tools and applied artificial intelligence.

Social media LinkedIn Applied AI Planning Tools Tailored

FLEXIBLE STRUCTURE

Flexible structure.
Senior criteria. Named specialists.

Vilar guides the strategy and coordinates a network of specialised professionals to build the right team for each project.

CASES

Companies that communicate with more direction.

Irudek

Social media strategy, email marketing, LinkedIn and digital work system.

Abeletxe

Content, positioning and premium brand.

ASEPAL

Institutional communication and sector reference content.

Oianume

Real content, local community and brand coherence.

Seyprel

Technical communication and sector presence on LinkedIn.

Tell me what you need to organise.

You do not need to have a specific service in mind. Tell me your situation and we will see what your digital communication needs right now.