DIGITAL DIRECTION FOR COMPANIES

Every digital thing in your company, working in the same direction.

Every digital thing in your company, working in the same direction.

Strategy, content, social media, web and AI to communicate with more clarity, coherence and criteria.

Vilar Method

DIAGNOSIS ANALYSIS

DIAGNOSIS

ACTIVE

01

Strategic clarity

Goals, channels and key messages.

02

Digital coherence

Website, social media, content and visual identity.

03

Work system

Planning, measurement, tools and AI.

DIAGNOSIS RESULT

Priority map

Priority map

3 recommended actions to organize your digital communication.

3 actions to organize your communication.

Method
THE REAL PROBLEM

The problem is usually not
a lack of activity.
It is usually a lack of coherence.

The website says one thing. Social media says another.
Design changes depending on the need.
Content does not follow a clear line.

More coherence. More value.
DIAGNOSIS

Which part of your communication needs order?

Every company starts from a different situation. That is why, before proposing actions, it is useful to clearly identify where the blockage is.

01
We publish, but without a clear strategy.

02
The website has become outdated.

03
The brand does not feel coherent.

04
We need higher-quality content.

05
We want photo and video with more intention.

06
The team needs training.

07
We want to incorporate AI with criteria.

08
We are not clear on the next step.

VILAR METHOD

Organize. Activate. Improve.

A work system to coordinate strategy, brand, content, website and social media under one direction.

01
Listen

Understand the company, the context, the resources and the real goals.

02
Organize

Define priorities, channels, messages and needs.

03
Define

Set a clear direction for digital communication.

04
Activate

Bring that direction into content, website, design, social media or training.

05
Measure

Analyze relevant data and make decisions with criteria.

06
Improve

Optimize the system through learning and applied innovation.

COMPLETE DIGITAL MANAGEMENT

Complete digital management, but not generic.

A direction that connects strategy, content, website, social media and training without turning everything into an endless list.

Strategy

Goals, messages, channels, priorities and work system.

Social media

Planning, copywriting, publishing, analysis and reports.

Visual identity

Visual criteria, graphic assets and brand coherence.

Content

Ideas, writing, photography, video and tailored campaigns.

Corporate website

Structure, copy, design, WordPress, basic SEO and UX.

AI and innovation

Processes, light automation and operational improvement.

Training

Practical training for teams that want to gain autonomy.

Tools

Templates, systems and resources to work better.

TRAINING

Teams that work with more criteria.

Practical training in social media, LinkedIn, content, digital tools and applied artificial intelligence.

Social media LinkedIn Applied AI Planning Tools Tailored

FLEXIBLE STRUCTURE

A flexible structure.
Senior criteria. Real names.

Vilar leads the strategy and coordinates a network of specialized professionals to build the right dimension for each project.

oficina vilar redes sociales gipuzkoa 1
CASE STUDIES

Companies that already communicate with more direction.

Irudek

Social media strategy, email marketing, LinkedIn and digital work system.

Abeletxe

Content, positioning and premium brand.

ASEPAL

Institutional communication and reference sector content.

Oianume

Real content, local community and brand coherence.

Seyprel

Technical communication and sector presence on LinkedIn.

Tell me what you want to organize.

You do not need to have a service already defined. Tell me your situation and we will see what your digital communication needs today.