Diagnosis
Measure your company’s digital coherence.
Answer this diagnosis across 5 key areas to know your level of digital coherence, identify gaps and receive actionable recommendations.
Response scale
1 Very low
2 Low
3 Medium
4 High
5 Very high
Scale
12345
We have clear and measurable business goals for the digital environment.
The digital strategy is aligned with the company’s overall strategy.
We measure the impact of digital on business results.
Our value proposition is clear and differentiated in the market.
The visual and verbal identity is coherent across all touchpoints.
The brand experience we deliver matches what we promise.
The website clearly communicates our value proposition.
The browsing experience is intuitive and optimized for conversion.
The site is fast, responsive and technically optimized.
We create useful and relevant content for our key audiences.
The content reflects our brand voice and reinforces our authority.
We have a system to plan, publish and measure content.
We have processes and tools that work in an integrated way.
We use data to make decisions and optimize continuously.
There is clear ownership and governance for the digital strategy.
iAnswer according to your company’s current situation. There are no right or wrong answers.
Your estimated result
Digital coherence index:
74%
0%25%50%75%100%
Your digital system shows a solid and coherent base. There are clear opportunities to increase impact and consistency in key areas.
Level:
System with potential
You have the foundations. The next step is to optimize what will help you scale.
3 recommended priorities
1
Align content with business goals
Connect your content strategy with specific goals and measure its impact on results.
2
Optimize web experience for conversion
Simplify key paths and improve calls to action to increase conversions.
3
Strengthen system and data use
Integrate tools and processes, and use data to decide and improve continuously.
After completing the form, you will receive an automatic email summary of your diagnosis, with the index obtained, priority areas and initial recommendations.
Send us your answers and let’s talk
Complete your details and, if you wish, share your diagnosis answers. Our team will analyze your situation and contact you to schedule a session.
♙Your answers can be sent with the query. The information is confidential.