Digital training for teams that need criteria, method and autonomy.
Practical sessions on social media, content, applied AI and digital tools so your team works better, with more order and confidence.
Applied training plan
Knowledge is not always missing. Sometimes the method is.
Many companies have capable people, tools and willingness to improve. But without criteria, system and clear priorities, digital communication ends up depending on urgency, intuition or whoever has time that day.
Learn by doing. Organize while learning.
Vilar training is not isolated theory. We work on the company’s reality: channels, content, tools, team, goals and processes.
Diagnose
Understand the team’s level, current tools, goals and real needs.
Organize
Define criteria, priorities, channels, responsibilities and way of working.
Apply
Work with real cases, exercises, templates, tools and company content.
Support
Resolve doubts, adjust the system and turn learning into a work habit.
Areas to work digital communication better.
They are not closed courses. They are work areas adapted to the team’s level, active channels, goals and tools the company already uses.
Training can focus on a specific need or combine several blocks in a progressive program.
Social media and content
Planning, formats, copywriting, posts and criteria by channel.
AI applied to daily work
ChatGPT, prompts, workflows, light automation and usage criteria.
LinkedIn for company and sales team
Professional presence, posts, interaction, prospecting and positioning.
Digital tools
Metricool, Canva, Meta Business Suite, NotebookLM, CapCut and other tools as needed.
Editorial calendar and internal system
Content organization, responsibilities, frequency, measurement and improvement.
Digital communication strategy
Goals, messages, channels, tone, priorities and brand coherence.
Training works on your reality.
Each session connects learning and application. Channels, content, tools and processes are reviewed so the team can apply what it learns from day one.
Three ways to work on training.
You may need a one-off session, a block program or more continuous support. The format adapts to the company’s moment.
One-off session
To solve a specific need with focus and direct application.
- LinkedIn, AI, planning or tools.
- Practical review of channels or content.
- Conclusions and next steps.
Block program
To work on several areas with order, practice and continuity.
- Blocks adapted to the team’s level.
- Exercises, materials and review.
- Progressive work system.
Training support
To learn, apply, review and adjust over a specific period.
- Application between sessions.
- Resolution of real doubts.
- Integration into daily work.
Training to gain autonomy, not to accumulate theory.
Who it is for
- Companies that want to improve their digital communication.
- Marketing, communication, sales or management teams.
- Companies that already publish, but need more criteria.
- Teams that want to use AI without improvising.
- SMEs that want to gain autonomy.
- Companies that need to organize tools, content and processes.
Who it is not for
- It is not for those looking for quick tricks.
- It is not for those who want to copy generic formulas.
- It is not showcase training.
- It is not a standard course disconnected from the company’s reality.
- It is not for posting more without knowing why.
Common questions about training.
Is training adapted to each company?
Yes. Before defining content, we review the team’s level, active channels, tools you already use and real goals. The idea is for training to fit your situation, not the other way around.
Can it be just one session?
Yes. A specific session can be designed to solve a specific need: LinkedIn, AI, editorial calendar, Metricool, Canva, content or channel review.
Do we work with specific tools?
Yes. We can work with tools such as Metricool, Canva, Meta Business Suite, ChatGPT, NotebookLM, CapCut or others the company already uses. What matters is not the tool, but the criteria for using it.
Can a team that already manages social media be trained?
Yes. In fact, it is often one of the best starting points. Training helps organize criteria, improve planning, review content and give the team more confidence.
Can training focus on AI?
Yes. We can work on AI applied to communication, marketing, content, internal organization, prompts, processes and daily work improvement, always with criteria and without using it as an uncontrolled shortcut.
Can the sales team participate?
Yes. Especially in LinkedIn training, professional content, positioning, interaction, prospecting and digital sales communication.
Do you provide templates or materials?
Yes. Depending on the training, templates, work guides, calendar structures, prompts, checklists or support documents can be prepared so the team can keep applying what it learns.
Can it be combined with Digital Management?
Yes. Training can work as an independent project or as a complement to continuous digital management. In some cases, we train the team so it can participate better in the system.
Is the training in person, online or blended?
It can be adapted. Depending on the team, goal and work dynamics, it can be in person, online or combine sessions and follow-up.
How do we know what training we need?
The first step is to review your situation: what you do now, what tools you use, which team is involved and where the blocks are. From there, a meaningful proposal is defined.
Do you want your team to work with more digital criteria?
Tell me what you need to improve and we will see whether a one-off session, block program or more supported training makes sense.