{"id":19693,"date":"2026-05-23T16:27:53","date_gmt":"2026-05-23T16:27:53","guid":{"rendered":"https:\/\/vilar.info\/gestion-digital\/"},"modified":"2026-05-27T16:25:47","modified_gmt":"2026-05-27T16:25:47","slug":"kudeaketa-digitala","status":"publish","type":"page","link":"https:\/\/vilar.info\/eu\/kudeaketa-digitala\/","title":{"rendered":"Kudeaketa digitala"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19693\" class=\"elementor elementor-19693\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-201b1c65 elementor-section-full_width vilar-gestion-digital-template elementor-section-height-default elementor-section-height-default\" data-id=\"201b1c65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45e385a7\" data-id=\"45e385a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-596105c1 elementor-widget elementor-widget-html\" data-id=\"596105c1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n.vilar-gd-page,\n.vilar-gd-page *{\n  box-sizing:border-box;\n}\n.vilar-gd-page{\n  --vilar-blue:#0403C1;\n  --vilar-gray:#E3E4E4;\n  --vilar-soft:#F5F6FA;\n  --vilar-soft-2:#F8F9FC;\n  --vilar-black:#050505;\n  --vilar-ink:#11121A;\n  --vilar-muted:#5D6170;\n  --vilar-line:rgba(5,5,5,.12);\n  --vilar-blue-line:rgba(4,3,193,.16);\n  --vilar-radius:22px;\n  --vilar-radius-sm:15px;\n  --vilar-shadow:0 22px 60px rgba(5,5,5,.08);\n  width:100%;\n  overflow:hidden;\n  background:#fff;\n  color:var(--vilar-black);\n  font-family:\"Raisonne Pro\",\"Raisonne\",\"Raisonn\u00e9 Pro\",\"Calibre\",Arial,sans-serif;\n}\n.vilar-gd-page a{\n  color:inherit;\n  text-decoration:none;\n}\n.vilar-gd-container{\n  width:min(1180px, calc(100% - 56px));\n  margin:0 auto;\n}\n.vilar-gd-eyebrow{\n  display:inline-flex;\n  align-items:center;\n  gap:8px;\n  width:max-content;\n  color:var(--vilar-blue);\n  border:1px solid var(--vilar-blue);\n  border-radius:999px;\n  padding:7px 13px 6px;\n  font-size:12px;\n  line-height:1;\n  font-weight:850;\n  letter-spacing:.055em;\n  text-transform:uppercase;\n}\n.vilar-gd-kicker{\n  display:block;\n  color:var(--vilar-blue);\n  font-size:13px;\n  line-height:1.1;\n  font-weight:850;\n  letter-spacing:.08em;\n  text-transform:uppercase;\n  margin-bottom:15px;\n}\n.vilar-gd-h1,\n.vilar-gd-h2,\n.vilar-gd-h3{\n  margin:0;\n  color:var(--vilar-black);\n  letter-spacing:-.04em;\n  font-weight:850;\n}\n.vilar-gd-h1{\n  max-width:640px;\n  font-size:clamp(34px,4.1vw,56px);\n  line-height:1.03;\n}\n.vilar-gd-h2{\n  font-size:clamp(30px,3.6vw,48px);\n  line-height:1.08;\n}\n.vilar-gd-h3{\n  font-size:clamp(25px,2.7vw,34px);\n  line-height:1.12;\n}\n.vilar-gd-blue{color:var(--vilar-blue);}\n.vilar-gd-lead{\n  margin:18px 0 0;\n  max-width:660px;\n  color:var(--vilar-ink);\n  font-size:clamp(15px,1.2vw,18px);\n  line-height:1.52;\n}\n.vilar-gd-text{\n  margin:0;\n  color:var(--vilar-muted);\n  font-size:16px;\n  line-height:1.62;\n}\n.vilar-gd-actions{\n  display:flex;\n  align-items:center;\n  gap:16px;\n  flex-wrap:wrap;\n  margin-top:24px;\n}\n.vilar-gd-btn{\n  display:inline-flex;\n  align-items:center;\n  justify-content:center;\n  gap:10px;\n  min-height:48px;\n  padding:0 22px;\n  border-radius:10px;\n  border:1px solid var(--vilar-blue);\n  background:var(--vilar-blue);\n  color:#fff !important;\n  font-size:15px;\n  font-weight:850;\n  line-height:1;\n  transition:transform .18s ease, box-shadow .18s ease, background .18s ease;\n  box-shadow:0 14px 30px rgba(4,3,193,.18);\n}\n.vilar-gd-btn:hover{\n  transform:translateY(-2px);\n  box-shadow:0 18px 36px rgba(4,3,193,.24);\n}\n.vilar-gd-btn.is-light{\n  background:#fff;\n  color:var(--vilar-blue) !important;\n  border-color:#fff;\n  box-shadow:none;\n}\n.vilar-gd-link{\n  display:inline-flex;\n  align-items:center;\n  justify-content:center;\n  gap:10px;\n  color:var(--vilar-black) !important;\n  font-size:15px;\n  font-weight:850;\n  line-height:1;\n}\n.vilar-gd-link:hover{color:var(--vilar-blue) !important;}\n.vilar-gd-arrow{font-weight:850;transform:translateY(-.5px);}\n.vilar-gd-svg{\n  display:block;\n  width:22px;\n  height:22px;\n  stroke:currentColor;\n  fill:none;\n  stroke-width:2;\n  stroke-linecap:round;\n  stroke-linejoin:round;\n}\n\n\/* HERO *\/\n.vilar-gd-hero{\n  padding:28px 0 40px;\n  background:#fff;\n}\n.vilar-gd-hero-grid{\n  display:grid;\n  grid-template-columns:minmax(0, 1.02fr) minmax(410px, .98fr);\n  gap:42px;\n  align-items:center;\n}\n.vilar-gd-hero-copy{\n  display:flex;\n  flex-direction:column;\n  justify-content:center;\n  min-height:320px;\n}\n.vilar-gd-hero-copy .vilar-gd-eyebrow{margin-bottom:16px;}\n.vilar-gd-visual{\n  display:flex;\n  align-items:center;\n  min-height:390px;\n  padding-top:0;\n}\n.vilar-gd-desk-card{\n  position:relative;\n  width:100%;\n  min-height:390px;\n  border-radius:24px;\n  overflow:hidden;\n  background:\n    radial-gradient(circle at 78% 24%, rgba(4,3,193,.14) 0 82px, transparent 84px),\n    linear-gradient(138deg, #fff 0 34%, #F1F2F6 34% 66%, #E3E4E4 66% 100%);\n  border:1px solid var(--vilar-line);\n  box-shadow:var(--vilar-shadow);\n}\n.vilar-gd-desk-card:before{\n  content:\"\";\n  position:absolute;\n  inset:26px;\n  border-radius:22px;\n  background:rgba(255,255,255,.68);\n  border:1px solid rgba(5,5,5,.07);\n  box-shadow:inset 0 1px 0 rgba(255,255,255,.8);\n}\n.vilar-gd-desk-card:after{\n  content:\"\";\n  position:absolute;\n  left:-8%;\n  right:-8%;\n  top:42%;\n  height:1px;\n  background:linear-gradient(90deg, transparent, rgba(4,3,193,.22), transparent);\n}\n.vilar-gd-visual-map{\n  position:absolute;\n  inset:22px 38px 132px;\n  display:grid;\n  place-items:center;\n}\n.vilar-gd-map-rings{\n  position:absolute;\n  width:min(310px, 62%);\n  aspect-ratio:1;\n  border-radius:50%;\n  background:\n    repeating-radial-gradient(circle, rgba(4,3,193,.12) 0 1px, transparent 1px 44px),\n    radial-gradient(circle, rgba(4,3,193,.07), transparent 64%);\n}\n.vilar-gd-map-line{\n  position:absolute;\n  width:min(360px, 76%);\n  height:1px;\n  background:linear-gradient(90deg, transparent, rgba(4,3,193,.32), transparent);\n}\n.vilar-gd-map-line.is-vertical{transform:rotate(90deg);}\n.vilar-gd-map-line.is-diag-a{transform:rotate(34deg);}\n.vilar-gd-map-line.is-diag-b{transform:rotate(-34deg);}\n.vilar-gd-node{\n  position:absolute;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  min-width:118px;\n  min-height:46px;\n  padding:10px 14px;\n  border-radius:999px;\n  background:#fff;\n  border:1px solid rgba(4,3,193,.18);\n  color:var(--vilar-black);\n  box-shadow:0 12px 28px rgba(5,5,5,.08);\n  font-size:13px;\n  font-weight:850;\n  letter-spacing:-.02em;\n  text-align:center;\n}\n.vilar-gd-node.is-center{\n  flex-direction:column;\n  width:152px;\n  height:92px;\n  border-radius:22px;\n  background:var(--vilar-blue);\n  border-color:var(--vilar-blue);\n  color:#fff;\n  box-shadow:0 20px 40px rgba(4,3,193,.24);\n}\n.vilar-gd-node.is-center strong{\n  display:block;\n  font-size:25px;\n  line-height:1;\n  letter-spacing:-.04em;\n  font-weight:650;\n}\n.vilar-gd-node.is-center span{\n  display:block;\n  margin-top:7px;\n  font-size:10px;\n  line-height:1.1;\n  font-weight:760;\n  letter-spacing:.05em;\n  text-transform:uppercase;\n  opacity:.82;\n}\n.vilar-gd-node.n1{top:-10px;left:50%;transform:translateX(-50%);}\n.vilar-gd-node.n2{top:50%;right:0;transform:translateY(-50%);background:var(--vilar-blue);color:#fff;border-color:var(--vilar-blue);}\n.vilar-gd-node.n3{bottom:-10px;left:50%;transform:translateX(-50%);}\n.vilar-gd-node.n4{top:50%;left:0;transform:translateY(-50%);}\n.vilar-gd-system-card{\n  position:absolute;\n  left:30px;\n  right:30px;\n  bottom:20px;\n  display:grid;\n  grid-template-columns:1fr auto;\n  gap:18px;\n  align-items:center;\n  padding:17px 20px;\n  border-radius:18px;\n  background:#fff;\n  border:1px solid var(--vilar-line);\n  box-shadow:0 18px 42px rgba(5,5,5,.1);\n}\n.vilar-gd-system-card strong{\n  display:block;\n  color:var(--vilar-black);\n  font-size:17px;\n  line-height:1.15;\n  letter-spacing:-.03em;\n}\n.vilar-gd-system-card span{\n  display:block;\n  margin-top:5px;\n  color:var(--vilar-muted);\n  font-size:13px;\n  line-height:1.35;\n}\n.vilar-gd-mini-bars{\n  display:grid;\n  gap:7px;\n  width:120px;\n}\n.vilar-gd-mini-bars i{\n  display:block;\n  height:6px;\n  border-radius:999px;\n  background:linear-gradient(90deg, var(--vilar-blue) var(--w), #ECECF3 var(--w));\n}\n\n\/* PROBLEM *\/\n.vilar-gd-problem{\n  padding:0 0 70px;\n  background:#fff;\n}\n.vilar-gd-problem-box{\n  display:grid;\n  grid-template-columns:1.04fr 1fr;\n  gap:50px;\n  align-items:center;\n  padding:32px 38px;\n  border-radius:24px;\n  background:var(--vilar-soft);\n  border:1px solid rgba(4,3,193,.08);\n}\n.vilar-gd-problem-statement{\n  display:grid;\n  grid-template-columns:64px 1fr;\n  gap:20px;\n  align-items:center;\n}\n.vilar-gd-icon-disc{\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  width:64px;\n  height:64px;\n  border-radius:50%;\n  background:var(--vilar-blue);\n  color:#fff;\n}\n.vilar-gd-icon-disc .vilar-gd-svg{width:31px;height:31px;}\n.vilar-gd-problem-title{\n  margin:0;\n  font-size:clamp(24px,2.6vw,32px);\n  line-height:1.1;\n  letter-spacing:-.035em;\n  font-weight:850;\n}\n.vilar-gd-problem-copy{\n  display:grid;\n  gap:12px;\n}\n.vilar-gd-problem-copy strong{\n  color:var(--vilar-black);\n  font-size:16.5px;\n}\n\n\/* SECTION BASE *\/\n.vilar-gd-section{\n  padding:78px 0;\n}\n.vilar-gd-section.is-gray{background:var(--vilar-soft);}\n.vilar-gd-section-head{\n  max-width:770px;\n  margin:0 auto 42px;\n  text-align:center;\n}\n.vilar-gd-section-head.is-tight{margin-bottom:34px;}\n.vilar-gd-section-head .vilar-gd-text{margin-top:16px;}\n.vilar-gd-section-head.is-compact .vilar-gd-h2{\n  font-size:clamp(30px,3.3vw,44px);\n}\n.vilar-gd-continuous{\n  padding-top:0;\n}\n.vilar-gd-continuous-box{\n  display:grid;\n  grid-template-columns:.96fr 1.04fr;\n  gap:28px;\n  align-items:stretch;\n}\n.vilar-gd-blue-panel{\n  padding:38px;\n  border-radius:24px;\n  background:var(--vilar-blue);\n  color:#fff;\n}\n.vilar-gd-blue-panel .vilar-gd-kicker,\n.vilar-gd-blue-panel .vilar-gd-text{color:#fff; opacity:.92;}\n.vilar-gd-blue-panel .vilar-gd-h3{color:#fff;}\n.vilar-gd-panel-list{\n  display:grid;\n  gap:12px;\n  margin-top:28px;\n}\n.vilar-gd-panel-item{\n  display:grid;\n  grid-template-columns:42px 1fr;\n  gap:14px;\n  padding:16px;\n  border-radius:16px;\n  background:rgba(255,255,255,.10);\n  border:1px solid rgba(255,255,255,.16);\n}\n.vilar-gd-panel-item strong{\n  display:block;\n  margin:0 0 4px;\n  color:#fff;\n  font-size:16px;\n  line-height:1.25;\n}\n.vilar-gd-panel-icon{\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  width:42px;\n  height:42px;\n  border-radius:14px;\n  background:#fff;\n  color:var(--vilar-blue);\n}\n.vilar-gd-panel-icon .vilar-gd-svg{width:22px;height:22px;}\n.vilar-gd-plain-panel{\n  display:flex;\n  flex-direction:column;\n  justify-content:flex-start;\n  padding:38px;\n  border:1px solid var(--vilar-line);\n  border-radius:24px;\n  background:#fff;\n}\n.vilar-gd-plain-panel .vilar-gd-h3{max-width:650px;}\n.vilar-gd-core-strip{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:14px;\n  margin-top:26px;\n}\n.vilar-gd-core-chip{\n  padding:16px;\n  border-radius:16px;\n  background:var(--vilar-soft-2);\n  border:1px solid var(--vilar-line);\n}\n.vilar-gd-core-chip strong{\n  display:block;\n  margin-bottom:5px;\n  color:var(--vilar-black);\n  font-size:16px;\n  line-height:1.2;\n}\n.vilar-gd-core-chip span{\n  display:block;\n  color:var(--vilar-muted);\n  font-size:14px;\n  line-height:1.4;\n}\n.vilar-gd-core-chip.is-main{\n  grid-column:1\/-1;\n  background:var(--vilar-blue);\n  border-color:var(--vilar-blue);\n}\n.vilar-gd-core-chip.is-main strong,\n.vilar-gd-core-chip.is-main span{color:#fff;}\n.vilar-gd-core-chip.is-main span{opacity:.88;}\n\n\n.vilar-gd-core-path{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:10px;\n  margin-top:24px;\n}\n.vilar-gd-core-path-item{\n  padding:14px 12px;\n  border-radius:15px;\n  background:#fff;\n  border:1px solid rgba(4,3,193,.16);\n}\n.vilar-gd-core-path-item b{\n  display:block;\n  color:var(--vilar-blue);\n  font-size:13px;\n  line-height:1.1;\n  letter-spacing:.04em;\n  text-transform:uppercase;\n  margin-bottom:8px;\n}\n.vilar-gd-core-path-item span{\n  display:block;\n  color:var(--vilar-muted);\n  font-size:13.5px;\n  line-height:1.35;\n}\n\n\/* CARDS *\/\n.vilar-gd-card-grid{\n  display:grid;\n  grid-template-columns:repeat(3, 1fr);\n  gap:18px;\n}\n.vilar-gd-card{\n  position:relative;\n  min-height:174px;\n  padding:24px;\n  border:1px solid var(--vilar-line);\n  border-radius:18px;\n  background:#fff;\n  overflow:hidden;\n}\n.vilar-gd-card.is-primary{\n  min-height:208px;\n  border-color:rgba(4,3,193,.22);\n}\n.vilar-gd-card.is-blue{\n  background:var(--vilar-blue);\n  color:#fff;\n  border-color:var(--vilar-blue);\n}\n.vilar-gd-card-icon{\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  width:42px;\n  height:42px;\n  margin-bottom:18px;\n  border-radius:13px;\n  background:rgba(4,3,193,.08);\n  color:var(--vilar-blue);\n}\n.vilar-gd-card-icon .vilar-gd-svg{width:22px;height:22px;}\n.vilar-gd-card.is-blue .vilar-gd-card-icon{\n  background:rgba(255,255,255,.16);\n  color:#fff;\n}\n.vilar-gd-card h3,\n.vilar-gd-card h4{\n  margin:0 0 10px;\n  color:inherit;\n  font-size:21px;\n  line-height:1.14;\n  letter-spacing:-.03em;\n  font-weight:850;\n}\n.vilar-gd-card p{\n  margin:0;\n  color:var(--vilar-muted);\n  font-size:15px;\n  line-height:1.55;\n}\n.vilar-gd-card.is-blue p{color:rgba(255,255,255,.88);}\n.vilar-gd-card.is-primary h3{font-size:25px;}\n.vilar-gd-services-secondary{\n  display:grid;\n  grid-template-columns:repeat(4, 1fr);\n  gap:18px;\n  margin-top:18px;\n}\n.vilar-gd-services-secondary .vilar-gd-card{min-height:164px;}\n.vilar-gd-services-secondary .vilar-gd-card h4{font-size:18px;}\n\n\/* WORK TYPES *\/\n.vilar-gd-work-grid{\n  display:grid;\n  grid-template-columns:1.05fr .95fr;\n  gap:20px;\n  align-items:stretch;\n}\n.vilar-gd-work-card{\n  position:relative;\n  min-height:300px;\n  padding:36px;\n  border-radius:22px;\n  border:1px solid var(--vilar-line);\n  background:#fff;\n}\n.vilar-gd-work-card.is-main{\n  background:var(--vilar-blue);\n  color:#fff;\n  border-color:var(--vilar-blue);\n  box-shadow:0 22px 50px rgba(4,3,193,.18);\n}\n.vilar-gd-tag{\n  display:inline-flex;\n  width:max-content;\n  padding:6px 9px 5px;\n  border-radius:999px;\n  background:#fff;\n  color:var(--vilar-blue);\n  font-size:11px;\n  font-weight:850;\n  letter-spacing:.06em;\n  text-transform:uppercase;\n  margin-bottom:18px;\n}\n.vilar-gd-tag.is-placeholder{\n  opacity:0;\n  pointer-events:none;\n}\n.vilar-gd-work-card h3{\n  margin:0 0 13px;\n  font-size:32px;\n  line-height:1.04;\n  letter-spacing:-.04em;\n  font-weight:850;\n}\n.vilar-gd-work-card p{\n  margin:0;\n  color:var(--vilar-muted);\n  font-size:16px;\n  line-height:1.58;\n}\n.vilar-gd-work-card.is-main p{color:rgba(255,255,255,.88);}\n.vilar-gd-checks{\n  display:grid;\n  gap:10px;\n  margin:18px 0 0;\n  padding:0;\n  list-style:none;\n}\n.vilar-gd-checks li{\n  display:flex;\n  align-items:flex-start;\n  gap:10px;\n  color:inherit;\n  font-size:15px;\n  line-height:1.4;\n}\n.vilar-gd-checks li:before{\n  content:\"\u2713\";\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  flex:0 0 20px;\n  width:20px;\n  height:20px;\n  border-radius:50%;\n  background:rgba(4,3,193,.08);\n  color:var(--vilar-blue);\n  font-size:12px;\n  font-weight:850;\n}\n.vilar-gd-work-card.is-main .vilar-gd-checks li:before{\n  background:rgba(255,255,255,.18);\n  color:#fff;\n}\n.vilar-gd-circle-arrow{\n  position:absolute;\n  right:30px;\n  bottom:30px;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  width:54px;\n  height:54px;\n  border-radius:50%;\n  background:#fff;\n  color:var(--vilar-blue);\n  font-size:24px;\n  font-weight:850;\n}\n.vilar-gd-work-card:not(.is-main) .vilar-gd-circle-arrow{\n  background:var(--vilar-soft);\n  color:var(--vilar-black);\n}\n\n\/* PROCESS *\/\n.vilar-gd-process{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  border:1px solid var(--vilar-line);\n  border-radius:22px;\n  background:#fff;\n  overflow:hidden;\n}\n.vilar-gd-step{\n  padding:34px;\n  border-right:1px solid var(--vilar-line);\n}\n.vilar-gd-step:last-child{border-right:0;}\n.vilar-gd-step-num{\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  width:56px;\n  height:56px;\n  margin-bottom:16px;\n  border-radius:50%;\n  background:var(--vilar-blue);\n  color:#fff;\n  font-weight:850;\n  letter-spacing:-.02em;\n}\n.vilar-gd-step h3{\n  margin:0 0 9px;\n  font-size:24px;\n  letter-spacing:-.035em;\n  font-weight:850;\n}\n.vilar-gd-step p{\n  margin:0;\n  color:var(--vilar-muted);\n  line-height:1.55;\n  font-size:15px;\n}\n\n\/* MICROCASES *\/\n.vilar-gd-cases-grid{\n  display:grid;\n  grid-template-columns:repeat(3, 1fr);\n  gap:16px;\n}\n.vilar-gd-case{\n  padding:24px;\n  border:1px solid var(--vilar-line);\n  border-radius:18px;\n  background:#fff;\n  min-height:174px;\n}\n.vilar-gd-case h3{\n  margin:0 0 16px;\n  font-size:19px;\n  line-height:1.2;\n  letter-spacing:-.025em;\n  font-weight:850;\n}\n.vilar-gd-case p{\n  margin:0;\n  color:var(--vilar-muted);\n  font-size:14.5px;\n  line-height:1.54;\n}\n.vilar-gd-case h3:before{\n  content:\"\u201c\";\n  color:var(--vilar-blue);\n  margin-right:1px;\n}\n.vilar-gd-case h3:after{\n  content:\"\u201d\";\n  color:var(--vilar-blue);\n  margin-left:1px;\n}\n\n\/* WHO *\/\n.vilar-gd-who-grid{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:22px;\n}\n.vilar-gd-list-box{\n  padding:38px;\n  border-radius:22px;\n  border:1px solid var(--vilar-line);\n  background:#fff;\n}\n.vilar-gd-list-box.is-soft{background:#F7F8FC;}\n.vilar-gd-list-box h3{\n  margin:0;\n  font-size:30px;\n  line-height:1.1;\n  letter-spacing:-.035em;\n  font-weight:850;\n}\n.vilar-gd-list{\n  display:grid;\n  gap:14px;\n  margin:28px 0 0;\n  padding:0;\n  list-style:none;\n}\n.vilar-gd-list li{\n  position:relative;\n  padding-left:32px;\n  color:var(--vilar-muted);\n  font-size:16px;\n  line-height:1.46;\n}\n.vilar-gd-list li:before{\n  content:\"\";\n  position:absolute;\n  left:0;\n  top:.18em;\n  width:18px;\n  height:18px;\n  border-radius:50%;\n  background:var(--vilar-blue);\n}\n.vilar-gd-list li:after{\n  content:\"\";\n  position:absolute;\n  left:5px;\n  top:.52em;\n  width:8px;\n  height:4px;\n  border-left:2px solid #fff;\n  border-bottom:2px solid #fff;\n  transform:rotate(-45deg);\n}\n.vilar-gd-list.is-no li:before{background:var(--vilar-black);}\n.vilar-gd-list.is-no li:after{\n  content:\"\u00d7\";\n  left:0;\n  top:.18em;\n  width:18px;\n  height:18px;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  border:0;\n  color:#fff;\n  font-size:13px;\n  line-height:1;\n  transform:none;\n  font-weight:850;\n}\n\n\/* PROPOSAL *\/\n.vilar-gd-proposal-card{\n  display:grid;\n  grid-template-columns:72px 1fr auto;\n  gap:24px;\n  align-items:center;\n  padding:32px 34px;\n  border:1px solid var(--vilar-line);\n  border-radius:24px;\n  background:#fff;\n}\n.vilar-gd-proposal-icon{\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  width:64px;\n  height:64px;\n  border-radius:50%;\n  border:1px solid rgba(4,3,193,.22);\n  color:var(--vilar-blue);\n}\n.vilar-gd-proposal-icon .vilar-gd-svg{width:30px;height:30px;}\n.vilar-gd-proposal-card h2{\n  margin:0 0 10px;\n  font-size:29px;\n  letter-spacing:-.035em;\n  line-height:1.12;\n  font-weight:850;\n}\n.vilar-gd-proposal-card p{\n  margin:0;\n  color:var(--vilar-muted);\n  font-size:15.5px;\n  line-height:1.56;\n}\n\n\/* FINAL CTA *\/\n.vilar-gd-final{\n  padding:54px 0;\n  background:var(--vilar-blue);\n  color:#fff;\n}\n.vilar-gd-final-grid{\n  display:grid;\n  grid-template-columns:1fr auto;\n  gap:32px;\n  align-items:center;\n}\n.vilar-gd-final h2{\n  margin:0;\n  color:#fff;\n  font-size:clamp(30px,3.6vw,44px);\n  line-height:1.04;\n  letter-spacing:-.04em;\n  font-weight:850;\n}\n.vilar-gd-final p{\n  margin:14px 0 0;\n  max-width:760px;\n  color:rgba(255,255,255,.82);\n  font-size:17px;\n  line-height:1.55;\n}\n\n.vilar-gd-proposal-card .vilar-gd-btn,\n.vilar-gd-final .vilar-gd-btn{\n  width:262px;\n  min-width:262px;\n  min-height:52px;\n  padding:0 20px;\n  white-space:nowrap;\n}\n.vilar-gd-final .vilar-gd-actions{\n  margin-top:0;\n  justify-content:flex-end;\n  margin-right:34px;\n}\n\n@media (max-width: 1100px){\n  .vilar-gd-container{width:min(100% - 44px, 980px);}\n  .vilar-gd-hero-grid{gap:44px;grid-template-columns:minmax(0,1fr) minmax(360px,.92fr);}\n  .vilar-gd-h1{font-size:clamp(38px,5vw,58px);}\n  .vilar-gd-visual,\n  .vilar-gd-desk-card{min-height:360px;}\n  .vilar-gd-visual-map{inset:22px 34px 124px;}\n  .vilar-gd-node{min-width:104px;font-size:12px;}\n  .vilar-gd-node.is-center{width:140px;height:86px;}\n  .vilar-gd-problem-box{gap:32px;}\n  .vilar-gd-continuous-box{grid-template-columns:1fr;}\n  .vilar-gd-services-secondary{grid-template-columns:repeat(2,1fr);}\n  .vilar-gd-card-grid{grid-template-columns:repeat(3,1fr);}\n  .vilar-gd-work-grid{grid-template-columns:1fr;}\n  .vilar-gd-cases-grid{grid-template-columns:repeat(2,1fr);}\n}\n@media (max-width: 900px){\n  .vilar-gd-final .vilar-gd-actions{justify-content:center;margin-right:0;}\n\n  .vilar-gd-hero{padding:56px 0 52px;}\n  .vilar-gd-hero-grid{grid-template-columns:1fr;text-align:center;}\n  .vilar-gd-hero-copy{min-height:auto;align-items:center;}\n  .vilar-gd-h1,\n  .vilar-gd-lead{margin-left:auto;margin-right:auto;}\n  .vilar-gd-actions{justify-content:center;}\n  .vilar-gd-visual{max-width:560px;margin:0 auto;width:100%;}\n  .vilar-gd-problem-box{grid-template-columns:1fr;text-align:center;gap:24px;}\n  .vilar-gd-problem-statement{grid-template-columns:1fr;justify-items:center;}\n  .vilar-gd-card-grid{grid-template-columns:1fr;}\n  .vilar-gd-process{grid-template-columns:1fr;}\n  .vilar-gd-step{border-right:0;border-bottom:1px solid var(--vilar-line);}\n  .vilar-gd-step:last-child{border-bottom:0;}\n  .vilar-gd-who-grid{grid-template-columns:1fr;}\n  .vilar-gd-proposal-card{grid-template-columns:1fr;text-align:center;}\n  .vilar-gd-proposal-card .vilar-gd-btn{justify-self:center;margin-left:auto;margin-right:auto;}\n  .vilar-gd-proposal-icon{margin:0 auto;}\n  .vilar-gd-final-grid{grid-template-columns:1fr;text-align:center;}\n  .vilar-gd-final .vilar-gd-actions{margin-top:0;}\n}\n@media (max-width: 767px){\n  .vilar-gd-container{width:calc(100% - 32px);}\n  .vilar-gd-hero{padding:44px 0 40px;}\n  .vilar-gd-hero-copy{text-align:center;}\n  .vilar-gd-hero-copy .vilar-gd-eyebrow{margin-left:auto;margin-right:auto;}\n  .vilar-gd-h1{font-size:39px;line-height:1.04;letter-spacing:-.035em;}\n  .vilar-gd-h2{font-size:32px;line-height:1.1;}\n  .vilar-gd-h3{font-size:26px;line-height:1.12;}\n  .vilar-gd-lead{font-size:16px;line-height:1.55;margin-top:20px;}\n  .vilar-gd-actions{display:grid;grid-template-columns:1fr;width:100%;gap:12px;margin-top:28px;}\n  .vilar-gd-btn,.vilar-gd-link{width:100%;justify-content:center;}\n  .vilar-gd-visual{display:none;}\n  .vilar-gd-problem{padding-bottom:56px;}\n  .vilar-gd-problem-box{padding:28px 22px;border-radius:20px;}\n  .vilar-gd-icon-disc{width:58px;height:58px;}\n  .vilar-gd-icon-disc .vilar-gd-svg{width:28px;height:28px;}\n  .vilar-gd-problem-title{font-size:27px;}\n  .vilar-gd-section{padding:64px 0;}\n  .vilar-gd-problem{padding-bottom:22px;}\n  .vilar-gd-continuous{padding-top:0;padding-bottom:56px;}\n  .vilar-gd-section-head{text-align:center;margin-bottom:30px;}\n  .vilar-gd-section-head.is-compact .vilar-gd-h2{font-size:31px;}\n  .vilar-gd-blue-panel,\n  .vilar-gd-plain-panel,\n  .vilar-gd-work-card,\n  .vilar-gd-list-box{padding:28px 22px;}\n  .vilar-gd-panel-item{grid-template-columns:1fr;justify-items:center;text-align:center;}\n  .vilar-gd-core-path{grid-template-columns:1fr 1fr;}\n  .vilar-gd-core-strip{grid-template-columns:1fr;}\n  .vilar-gd-card{min-height:auto;padding:22px;}\n  .vilar-gd-card.is-primary{min-height:auto;}\n  .vilar-gd-services-secondary{grid-template-columns:1fr;}\n  .vilar-gd-work-card{min-height:auto;padding-bottom:90px;}\n  .vilar-gd-work-card h3{font-size:28px;}\n  .vilar-gd-tag.is-placeholder{display:none;}\n  .vilar-gd-cases-grid{grid-template-columns:1fr;}\n  .vilar-gd-case{min-height:auto;}\n  .vilar-gd-step{padding:28px 22px;text-align:center;}\n  .vilar-gd-step-num{margin-left:auto;margin-right:auto;}\n  .vilar-gd-list li{font-size:15.5px;}\n  .vilar-gd-proposal-card{padding:28px 22px;}\n  .vilar-gd-proposal-card .vilar-gd-btn,\n  .vilar-gd-final .vilar-gd-btn{width:100%;min-width:0;}\n  .vilar-gd-final .vilar-gd-actions{width:100%;}\n  .vilar-gd-final{padding:48px 0;}\n}\n@media (max-width: 390px){\n  .vilar-gd-core-path{grid-template-columns:1fr;}\n  .vilar-gd-h1{font-size:36px;}\n  .vilar-gd-h2{font-size:29px;}\n}\n<\/style>\n\n<main class=\"vilar-gd-page\" aria-label=\"Vilar Kudeaketa Digitala\">\n  <section class=\"vilar-gd-hero\">\n    <div class=\"vilar-gd-container vilar-gd-hero-grid\">\n      <div class=\"vilar-gd-hero-copy\">\n        <span class=\"vilar-gd-eyebrow\">Kudeaketa digitala<\/span>\n        <h1 class=\"vilar-gd-h1\"><span class=\"vilar-gd-blue\">Norabidea<\/span> behar duten enpresentzako kudeaketa digitala, ez zarata gehiago.<\/h1>\n        <p class=\"vilar-gd-lead\">Sare sozialak, edukiak, plangintza, argitalpena, analisia eta etengabeko hobekuntza kudeatzen ditugu, zure komunikazio digitalak koherentzia, jarraitutasun eta irizpide handiagoz lan egin dezan.<\/p>\n        <div class=\"vilar-gd-actions\">\n          <a class=\"vilar-gd-btn\" href=\"\/eu\/diagnostikoa\/\">Eskatu diagnostikoa <span class=\"vilar-gd-arrow\">\u2192<\/span><\/a>\n          <a class=\"vilar-gd-link\" href=\"#vilar-gd-como-trabajamos\">Ikusi nola lan egiten dugun <span class=\"vilar-gd-arrow\">\u2192<\/span><\/a>\n        <\/div>\n      <\/div>\n      <div class=\"vilar-gd-visual\" aria-hidden=\"true\">\n        <div class=\"vilar-gd-desk-card\">\n          <div class=\"vilar-gd-visual-map\">\n            <div class=\"vilar-gd-map-rings\"><\/div>\n            <div class=\"vilar-gd-map-line\"><\/div>\n            <div class=\"vilar-gd-map-line is-vertical\"><\/div>\n            <div class=\"vilar-gd-map-line is-diag-a\"><\/div>\n            <div class=\"vilar-gd-map-line is-diag-b\"><\/div>\n            <div class=\"vilar-gd-node is-center\"><strong>Vilar<\/strong><span>Norabide digitala<\/span><\/div>\n            <div class=\"vilar-gd-node n1\">Estrategia<\/div>\n            <div class=\"vilar-gd-node n2\">Sareak + edukiak<\/div>\n            <div class=\"vilar-gd-node n3\">Datuak eta txostenak<\/div>\n            <div class=\"vilar-gd-node n4\">Weba + marka<\/div>\n          <\/div>\n          <div class=\"vilar-gd-system-card\">\n            <div><strong>Hileko lan-plana<\/strong><span>Egutegia, argitalpenak, datuak eta hurrengo hobekuntzak.<\/span><\/div>\n            <div class=\"vilar-gd-mini-bars\"><i style=\"--w:84%\"><\/i><i style=\"--w:68%\"><\/i><i style=\"--w:76%\"><\/i><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"vilar-gd-problem\">\n    <div class=\"vilar-gd-container\">\n      <div class=\"vilar-gd-problem-box\">\n        <div class=\"vilar-gd-problem-statement\">\n          <div class=\"vilar-gd-icon-disc\" aria-hidden=\"true\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"3\"><\/circle><path d=\"M12 2v3M12 19v3M2 12h3M19 12h3\"><\/path><path d=\"M15 9l4-4\"><\/path><\/svg><\/div>\n          <div>\n            <span class=\"vilar-gd-kicker\">Benetako arazoa<\/span>\n            <h2 class=\"vilar-gd-problem-title\">Ez da kanal falta.<br>Norabide falta da.<\/h2>\n          <\/div>\n        <\/div>\n        <div class=\"vilar-gd-problem-copy\">\n          <p class=\"vilar-gd-text\">Enpresa askok sare aktiboak, weba, pieza grafikoak, kanpainak eta edukiak dituzte martxan. Baina atal bakoitza bere aldetik doa.<\/p>\n          <strong>Jarduera gehiago ez da beti emaitza gehiago.<\/strong>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"vilar-gd-section vilar-gd-continuous\">\n    <div class=\"vilar-gd-container vilar-gd-continuous-box\">\n      <div class=\"vilar-gd-blue-panel\">\n        <span class=\"vilar-gd-kicker\">Kudeaketa jarraitua<\/span>\n        <h2 class=\"vilar-gd-h3\">Zure komunikazioa inprobisazioaren mende egon ez dadin kudeaketa digitala.<\/h2>\n        <p class=\"vilar-gd-text\" style=\"margin-top:18px;\">Vilarrek zure enpresaren komunikazio digitala ordenatu, planifikatu eta aktibatzen du ikuspegi praktikoarekin, senior irizpidez eta proiektu bakoitzean izen propioekin.<\/p>\n        <div class=\"vilar-gd-panel-list\">\n          <div class=\"vilar-gd-panel-item\"><span class=\"vilar-gd-panel-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><path d=\"M4 7h16M4 12h16M4 17h10\"><\/path><\/svg><\/span><div><strong>Koordinazio osoa<\/strong><p class=\"vilar-gd-text\">Sareak, edukiak, egutegia, pieza bisualak, argitalpena, analisia eta txostenak norabide berean.<\/p><\/div><\/div>\n          <div class=\"vilar-gd-panel-item\"><span class=\"vilar-gd-panel-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8\"><\/circle><path d=\"M12 8v5l3 2\"><\/path><\/svg><\/span><div><strong>Iraunkortasuna irizpidez<\/strong><p class=\"vilar-gd-text\">Ez da egutegiak betetzea. Presentzia argiagoa, erabilgarriagoa eta jasangarriagoa eraikitzea da.<\/p><\/div><\/div>\n          <div class=\"vilar-gd-panel-item\"><span class=\"vilar-gd-panel-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><path d=\"M4 19V5\"><\/path><path d=\"M4 19h16\"><\/path><path d=\"M7 15l4-4 3 3 5-7\"><\/path><\/svg><\/span><div><strong>Hileko hobekuntza<\/strong><p class=\"vilar-gd-text\">Garrantzitsua neurtzen dugu, ikaskuntzak antzeman eta sistema hilez hil doitzen dugu.<\/p><\/div><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"vilar-gd-plain-panel\">\n        <span class=\"vilar-gd-kicker\">Zerbitzuaren muina<\/span>\n        <h2 class=\"vilar-gd-h3\">Sareak, edukiak eta sistema<br>hobeto dabiltza<br>norabidea partekatzen dutenean.<\/h2>\n        <p class=\"vilar-gd-text\" style=\"margin-top:18px;\">Vilaren kudeaketa digitalak plangintza, sorkuntza, argitalpena, analisia eta txostenak lotzen ditu proiektu bakoitzak behar dituen arloekin: estrategia, weba, identitatea, prestakuntza, IA, tresnak, publizitatea edo email marketina.<\/p>\n        <div class=\"vilar-gd-core-path\">\n          <div class=\"vilar-gd-core-path-item\"><b>Planifikatu<\/b><span>Egutegia, lehentasunak eta argitalpen-erritmoa.<\/span><\/div>\n          <div class=\"vilar-gd-core-path-item\"><b>Sortu<\/b><span>Testuak, piezak, ideiak eta baliabide bisualak.<\/span><\/div>\n          <div class=\"vilar-gd-core-path-item\"><b>Argitaratu<\/b><span>Kanal aktiboak, koordinazioa eta jarraipena.<\/span><\/div>\n          <div class=\"vilar-gd-core-path-item\"><b>Neurtu<\/b><span>Txostenak, datuen irakurketa eta hileko hobekuntza.<\/span><\/div>\n        <\/div>\n        <div class=\"vilar-gd-core-strip\">\n          <div class=\"vilar-gd-core-chip is-main\"><strong>Oinarri nagusia<\/strong><span>Sare sozialak, edukiak, egutegia, argitalpena, analisia eta txostenak.<\/span><\/div>\n          <div class=\"vilar-gd-core-chip\"><strong>Lotura<\/strong><span>Weba, identitatea, email marketina, argazkia, bideoa eta publizitatea.<\/span><\/div>\n          <div class=\"vilar-gd-core-chip\"><strong>Autonomia<\/strong><span>Prestakuntza, IA aplikatua, barne-tresnak eta lan-sistema.<\/span><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"vilar-gd-section is-gray\">\n    <div class=\"vilar-gd-container\">\n      <div class=\"vilar-gd-section-head is-compact\">\n        <span class=\"vilar-gd-kicker\">Zer sartzen den<\/span>\n        <h2 class=\"vilar-gd-h2\">Zure komunikazioak funtzionatzeko behar duena kudeatzen dugu.<\/h2>\n      <\/div>\n      <div class=\"vilar-gd-card-grid\">\n        <article class=\"vilar-gd-card is-primary is-blue\">\n          <div class=\"vilar-gd-card-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><path d=\"M7 8h10M7 12h6\"><\/path><path d=\"M5 4h14a2 2 0 0 1 2 2v9a2 2 0 0 1-2 2H9l-5 4v-4H5a2 2 0 0 1-2-2V6a2 2 0 0 1 2-2Z\"><\/path><\/svg><\/div>\n          <h3>Sare sozialak<\/h3>\n          <p>Plangintza, copywritinga, argitalpena, jarraipena, analisia eta txostenak.<\/p>\n        <\/article>\n        <article class=\"vilar-gd-card is-primary\">\n          <div class=\"vilar-gd-card-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><path d=\"M7 3h7l4 4v14H7z\"><\/path><path d=\"M14 3v5h5\"><\/path><path d=\"M9 12h7M9 16h5\"><\/path><\/svg><\/div>\n          <h3>Edukiak<\/h3>\n          <p>Ideiak, testuak, argazkia, bideoa, kanpainak, pieza grafikoak eta kanal bakoitzerako egokitzapena.<\/p>\n        <\/article>\n        <article class=\"vilar-gd-card is-primary\">\n          <div class=\"vilar-gd-card-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"3\"><\/circle><path d=\"M12 2v3M12 19v3M2 12h3M19 12h3\"><\/path><\/svg><\/div>\n          <h3>Estrategia digitala<\/h3>\n          <p>Helburuak, mezuak, lehentasunak, kanalak eta lan-sistema.<\/p>\n        <\/article>\n      <\/div>\n      <div class=\"vilar-gd-services-secondary\">\n        <article class=\"vilar-gd-card\"><div class=\"vilar-gd-card-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"12\" rx=\"2\"><\/rect><path d=\"M8 21h8M12 17v4\"><\/path><\/svg><\/div><h4>Web korporatiboa<\/h4><p>Egitura, copya, WordPress, oinarrizko SEOa, UXa eta komunikazioarekin koherentzia.<\/p><\/article>\n        <article class=\"vilar-gd-card\"><div class=\"vilar-gd-card-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><path d=\"M12 3l8 6-8 12L4 9z\"><\/path><path d=\"M4 9h16M9 9l3 12 3-12\"><\/path><\/svg><\/div><h4>Identitate bisuala<\/h4><p>Irizpide grafikoak, txantiloiak, pieza bisualak eta markaren sendotasuna.<\/p><\/article>\n        <article class=\"vilar-gd-card\"><div class=\"vilar-gd-card-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><path d=\"M4 19V5\"><\/path><path d=\"M4 19h16\"><\/path><path d=\"M8 15v-4M12 15V7M16 15v-7\"><\/path><\/svg><\/div><h4>Txostenak eta neurketa<\/h4><p>Datu erabilgarriak, hileko irakurketa eta emaitzetan oinarritutako erabakiak.<\/p><\/article>\n        <article class=\"vilar-gd-card\"><div class=\"vilar-gd-card-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"><\/rect><path d=\"M3 7l9 7 9-7\"><\/path><\/svg><\/div><h4>Emaila marketina<\/h4><p>Egitura, edukiak, bidalketak eta estrategia digitalarekin koordinazioa.<\/p><\/article>\n        <article class=\"vilar-gd-card\"><div class=\"vilar-gd-card-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><path d=\"M6 8h2l2-3h4l2 3h2a3 3 0 0 1 3 3v6a3 3 0 0 1-3 3H6a3 3 0 0 1-3-3v-6a3 3 0 0 1 3-3Z\"><\/path><circle cx=\"12\" cy=\"14\" r=\"3\"><\/circle><\/svg><\/div><h4>Argazkia eta bideoa<\/h4><p>Asmoarekin sortutako eduki bisuala, sareetara, webera edo kanpainetara egokitua.<\/p><\/article>\n        <article class=\"vilar-gd-card\"><div class=\"vilar-gd-card-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><path d=\"M4 13h3l9 5V6L7 11H4z\"><\/path><path d=\"M7 13l2 6\"><\/path><path d=\"M19 9a4 4 0 0 1 0 6\"><\/path><\/svg><\/div><h4>Publizitate digitala<\/h4><p>Kanpaina puntualak, edukien indartzea eta helburu zehatzetarako laguntza.<\/p><\/article>\n        <article class=\"vilar-gd-card\"><div class=\"vilar-gd-card-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><path d=\"M3 8l9-4 9 4-9 4z\"><\/path><path d=\"M7 10v5c0 2 10 2 10 0v-5\"><\/path><path d=\"M21 8v6\"><\/path><\/svg><\/div><h4>Prestakuntza<\/h4><p>Taldeak irizpidea eta autonomia irabazteko saio praktikoak.<\/p><\/article>\n        <article class=\"vilar-gd-card\"><div class=\"vilar-gd-card-icon\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><path d=\"M12 3l1.8 4.2L18 9l-4.2 1.8L12 15l-1.8-4.2L6 9l4.2-1.8z\"><\/path><path d=\"M19 14l.9 2.1L22 17l-2.1.9L19 20l-.9-2.1L16 17l2.1-.9z\"><\/path><path d=\"M5 14l.7 1.6L7 16l-1.3.4L5 18l-.7-1.6L3 16l1.3-.4z\"><\/path><\/svg><\/div><h4>IA eta tresnak<\/h4><p>Prozesuak, automatizazio arina, txantiloiak eta antolaketa operatiboa.<\/p><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"vilar-gd-section\">\n    <div class=\"vilar-gd-container\">\n      <div class=\"vilar-gd-section-head is-compact\">\n        <span class=\"vilar-gd-kicker\">Bi lan-modu<\/span>\n        <h2 class=\"vilar-gd-h2\">Kudeaketa jarraitua behar dezakezu. Edo atal zehatz bat ordenatzea.<\/h2>\n      <\/div>\n      <div class=\"vilar-gd-work-grid\">\n        <article class=\"vilar-gd-work-card is-main\">\n          <span class=\"vilar-gd-tag\">Gomendatua<\/span>\n          <h3>Hileko kudeaketa<\/h3>\n          <p>Presentzia digital jarraitua, koordinatua eta neurtua behar duten enpresentzat.<\/p>\n          <ul class=\"vilar-gd-checks\">\n            <li>Plangintza, edukiak eta sare sozialak.<\/li>\n            <li>Argitalpena, analisia, txostenak eta etengabeko hobekuntza.<\/li>\n            <li>Inprobisazioaren mende ez dagoen sistema egonkorra.<\/li>\n          <\/ul>\n          <span class=\"vilar-gd-circle-arrow\">\u2192<\/span>\n        <\/article>\n        <article class=\"vilar-gd-work-card\">\n          <span class=\"vilar-gd-tag is-placeholder\">Gomendatua<\/span>\n          <h3>Proiektu zehatza<\/h3>\n          <p>Komunikazio digitalaren atal zehatz bat ordenatu behar duten enpresentzat: weba, estrategia, identitate bisuala, LinkedIn, IA, prestakuntza, edukiak edo barne-sistema.<\/p>\n          <ul class=\"vilar-gd-checks\">\n            <li>Diagnostikoa eta behar zehatz batean fokua.<\/li>\n            <li>Hasiera, garapena eta itxiera definituak.<\/li>\n            <li>Enpresaren tamainara eta unera egokitutako lana.<\/li>\n          <\/ul>\n          <span class=\"vilar-gd-circle-arrow\">\u2192<\/span>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"vilar-gd-section is-gray\" id=\"vilar-gd-como-trabajamos\">\n    <div class=\"vilar-gd-container\">\n      <div class=\"vilar-gd-section-head is-compact\">\n        <span class=\"vilar-gd-kicker\">Nola lan egiten dugun<\/span>\n        <h2 class=\"vilar-gd-h2\">Lehenik ordenatu. Gero aktibatu. Ondoren hobetu.<\/h2>\n      <\/div>\n      <div class=\"vilar-gd-process\">\n        <div class=\"vilar-gd-step\"><span class=\"vilar-gd-step-num\">01<\/span><h3>Ordenatu<\/h3><p>Egoera, kanalak, edukiak, baliabideak eta benetako lehentasunak aztertzen ditugu.<\/p><\/div>\n        <div class=\"vilar-gd-step\"><span class=\"vilar-gd-step-num\">02<\/span><h3>Aktibatu<\/h3><p>Behar diren ekintzak planifikatu, sortu, argitaratu eta koordinatzen ditugu.<\/p><\/div>\n        <div class=\"vilar-gd-step\"><span class=\"vilar-gd-step-num\">03<\/span><h3>Hobetu<\/h3><p>Emaitzak neurtu, ikaskuntzak antzeman eta sistema hilez hil doitzen dugu.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"vilar-gd-section\">\n    <div class=\"vilar-gd-container\">\n      <div class=\"vilar-gd-section-head is-compact\">\n        <span class=\"vilar-gd-kicker\">Egoera errealak<\/span>\n        <h2 class=\"vilar-gd-h2\">Vilarrek ordena ditzakeen egoera errealak.<\/h2>\n      <\/div>\n      <div class=\"vilar-gd-cases-grid\">\n        <article class=\"vilar-gd-case\"><h3>Sareetan argitaratzen dugu, baina ez dakigu funtzionatzen duen.<\/h3><p>Helburuak, egutegia, edukiak, metrikak eta txostenak ordenatzen ditugu, argitalpen bakoitzak zentzu handiagoa izan dezan.<\/p><\/article>\n        <article class=\"vilar-gd-case\"><h3>Edukiak baditugu, baina lerro argia falta da.<\/h3><p>Gaiak, tonua, formatuak, egutegia eta irizpide bisualak definitzen ditugu, komunikazioa errazago ezagutzeko.<\/p><\/article>\n        <article class=\"vilar-gd-case\"><h3>Webak ez du jada garena ordezkatzen.<\/h3><p>Egitura, mezua, diseinua, esperientzia eta gainerako kanal digitalekiko lotura berrikusten ditugu.<\/p><\/article>\n        <article class=\"vilar-gd-case\"><h3>Kanal bakoitzak modu ezberdinean komunikatzen du.<\/h3><p>Estrategia, marka, sareak, weba, edukiak eta komunikazio-irizpideak bateratzen ditugu.<\/p><\/article>\n        <article class=\"vilar-gd-case\"><h3>Orain ez dugula hau behar uste dugu.<\/h3><p>Batzuetan ez da gehiago egin behar. Baina komeni da dagoena lerrokatuta, eguneratuta eta irizpidez funtzionatzen ari den jakitea.<\/p><\/article>\n        <article class=\"vilar-gd-case\"><h3>Badugu sareak kudeatzen dizkigun norbait.<\/h3><p>Primeran. Vilarrek estrategia ordenatzen, sistema hobetzen, edukiak berrikusten, kanpo-irizpidea ematen edo taldea prestatzen lagun dezake.<\/p><\/article>\n        <article class=\"vilar-gd-case\"><h3>Ez dakigu zehazki zertan lagundu dezakezuen.<\/h3><p>Hori abiapuntu ona da. Lehenik egoera aztertzen dugu eta gero jarduteak zentzurik duen definitzen dugu.<\/p><\/article>\n        <article class=\"vilar-gd-case\"><h3>IA erabili nahi dugu, baina ez dakigu nondik hasi.<\/h3><p>Tresnak, prozesuak eta erabilera praktikoak lurreratzen ditugu eguneroko lana hobetzeko, irizpidea galdu gabe.<\/p><\/article>\n        <article class=\"vilar-gd-case\"><h3>Taldeak autonomia gehiago behar du.<\/h3><p>Prestakuntza praktikoa, txantiloiak eta lan-sistemak sortzen ditugu, taldeak segurtasun handiagoz aurrera egin dezan.<\/p><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"vilar-gd-section is-gray\">\n    <div class=\"vilar-gd-container\">\n      <div class=\"vilar-gd-who-grid\">\n        <div class=\"vilar-gd-list-box\">\n          <span class=\"vilar-gd-kicker\">Norentzat den<\/span>\n          <h3>Kudeaketa Digitala irizpide handiagoz lan egin nahi duten enpresentzat da.<\/h3>\n          <ul class=\"vilar-gd-list\">\n            <li>Komunikatzen duten baina ordena behar duten enpresak.<\/li>\n            <li>Sare sozialak eta edukiak hobetu nahi dituzten enpresak.<\/li>\n            <li>Weba, marka eta kanal digital gutxi konektatuak dituzten enpresak.<\/li>\n            <li>Estrategia galdu gabe jarraitutasuna behar duten enpresak.<\/li>\n            <li>Kanpo-laguntza nahi duten baina tratu hurbila behar duten enpresak.<\/li>\n            <li>Egiten dutena hobeto neurtu nahi duten enpresak.<\/li>\n            <li>IA edo tresnak inprobisatu gabe txertatu nahi dituzten enpresak.<\/li>\n          <\/ul>\n        <\/div>\n        <div class=\"vilar-gd-list-box is-soft\">\n          <span class=\"vilar-gd-kicker\">Norentzat ez den<\/span>\n          <h3>Ez dugu argitaratzeagatik argitaratzeko lan egiten.<\/h3>\n          <ul class=\"vilar-gd-list is-no\">\n            <li>Ez dugu biraltasuna agintzen.<\/li>\n            <li>Ez dugu testuingururik gabeko ekintzarik proposatzen.<\/li>\n            <li>Ez dugu negoziotik deskonektatutako edukiekin lan egiten.<\/li>\n            <li>Ez dugu IA irizpiderik gabeko lasterbide gisa erabiltzen.<\/li>\n            <li>Ez dugu gehiago argitaratzea bakarrik neurtzen.<\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"vilar-gd-section\">\n    <div class=\"vilar-gd-container\">\n      <div class=\"vilar-gd-proposal-card\">\n        <div class=\"vilar-gd-proposal-icon\" aria-hidden=\"true\"><svg class=\"vilar-gd-svg\" viewBox=\"0 0 24 24\"><circle cx=\"11\" cy=\"11\" r=\"7\"><\/circle><path d=\"M16.5 16.5L21 21\"><\/path><path d=\"M8 11h6M11 8v6\"><\/path><\/svg><\/div>\n        <div>\n          <h2>Proposamen bakoitza diagnostiko batetik abiatzen da.<\/h2>\n          <p>Enpresa guztiek ez dute gauza bera behar. Tamainak, proiektuaren irismenak, kanalek, edukien bolumenak, behar den koordinazioak eta komunikazio digitalak negozioan duen eraginak ere baldintzatzen dute. Horregatik, proposamena prestatu aurretik, zure egoera berrikusi eta gaur zure komunikazio digitalak zer behar duen definitzen dugu.<\/p>\n        <\/div>\n        <a class=\"vilar-gd-btn\" href=\"\/eu\/diagnostikoa\/\">Eskatu diagnostikoa <span class=\"vilar-gd-arrow\">\u2192<\/span><\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"vilar-gd-final\">\n    <div class=\"vilar-gd-container vilar-gd-final-grid\">\n      <div>\n        <h2>Zure enpresaren kudeaketa digitala ordenatu nahi duzu?<\/h2>\n        <p>Kontatu non zaudeten eta ikusiko dugu kudeaketa jarraitua, ekintza zehatz bat edo sareak, edukiak, weba, marka eta lan-sistema lotzeko norabide argiagoa behar duzuen.<\/p>\n      <\/div>\n      <div class=\"vilar-gd-actions\">\n        <a class=\"vilar-gd-btn is-light\" href=\"\/eu\/diagnostikoa\/\">Ordenatu nire komunikazioa <span class=\"vilar-gd-arrow\">\u2192<\/span><\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n<\/main>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kudeaketa digitala Norabidea behar duten enpresentzako kudeaketa digitala, ez zarata gehiago. Sare sozialak, edukiak, plangintza, argitalpena, analisia eta etengabeko hobekuntza kudeatzen ditugu, zure komunikazio digitalak koherentzia, jarraitutasun eta irizpide handiagoz lan egin dezan. Eskatu diagnostikoa \u2192 Ikusi nola lan egiten dugun \u2192 VilarNorabide digitala Estrategia Sareak + edukiak Datuak eta txostenak Weba + marka Hileko [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19693","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/vilar.info\/eu\/wp-json\/wp\/v2\/pages\/19693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vilar.info\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vilar.info\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vilar.info\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vilar.info\/eu\/wp-json\/wp\/v2\/comments?post=19693"}],"version-history":[{"count":4,"href":"https:\/\/vilar.info\/eu\/wp-json\/wp\/v2\/pages\/19693\/revisions"}],"predecessor-version":[{"id":19701,"href":"https:\/\/vilar.info\/eu\/wp-json\/wp\/v2\/pages\/19693\/revisions\/19701"}],"wp:attachment":[{"href":"https:\/\/vilar.info\/eu\/wp-json\/wp\/v2\/media?parent=19693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}