{"id":20406,"date":"2026-09-10T08:59:10","date_gmt":"2026-09-10T08:59:10","guid":{"rendered":"https:\/\/vilar.info\/?p=20406"},"modified":"2026-09-10T09:09:00","modified_gmt":"2026-09-10T09:09:00","slug":"automate-the-information-you-need-every-morning-with-make-and-ai","status":"publish","type":"post","link":"https:\/\/vilar.info\/en\/automate-the-information-you-need-every-morning-with-make-and-ai\/","title":{"rendered":"<h1>Automate the information you need every morning with Make and AI<\/h1>"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Going back to work often means going back to the same small routines.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Opening several news sites.<br>Checking newsletters.<br>Visiting industry websites.<br>Looking for anything relevant that may have happened at a specific company.<br>Checking for new developments, investments, grants or market movements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of this is particularly complicated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem is something else:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud835\udde7\ud835\udddb\ud835\uddd8\ud835\udde6\ud835\uddd8 \ud835\uddd4\ud835\udde5\ud835\uddd8 \ud835\udde7\ud835\uddd4\ud835\udde6\ud835\uddde\ud835\udde6 \ud835\udde7\ud835\udddb\ud835\uddd4\ud835\udde7 \ud835\udde5\ud835\uddd8\ud835\udde3\ud835\uddd8\ud835\uddd4\ud835\udde7 \ud835\udde7\ud835\udddb\ud835\uddd8\ud835\udde0\ud835\udde6\ud835\uddd8\ud835\udddf\ud835\udde9\ud835\uddd8\ud835\udde6 \ud835\uddd8\ud835\udde9\ud835\uddd8\ud835\udde5\ud835\uddec \ud835\udde6\ud835\udddc\ud835\udde1\ud835\uddda\ud835\udddf\ud835\uddd8 \ud835\uddd7\ud835\uddd4\ud835\uddec.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that is precisely where a simple automation can have a much bigger impact than it may seem. \u2699\ufe0f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, I built a system in Make for a client with one very specific objective:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>to receive only the information that was genuinely relevant to their business every morning, without having to search for it manually.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing particularly futuristic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No need to build a huge system just for the sake of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simply identify a repetitive task and make it happen automatically.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udded The problem is not finding information<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is plenty of information out there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Probably too much.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A company may need to monitor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>specialist media;<\/li>\n\n\n\n<li>business and financial news;<\/li>\n\n\n\n<li>local media;<\/li>\n\n\n\n<li>business associations;<\/li>\n\n\n\n<li>public institutions;<\/li>\n\n\n\n<li>industry blogs;<\/li>\n\n\n\n<li>specific companies;<\/li>\n\n\n\n<li>regulations;<\/li>\n\n\n\n<li>grants and subsidies;<\/li>\n\n\n\n<li>market movements.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Doing it once does not take much effort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doing it <strong>every day of the year<\/strong> does.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there is another problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If we automate the collection process and gather 40 articles every morning, we still have 40 articles to read.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud835\uddd4 \ud835\uddda\ud835\udde2\ud835\udde2\ud835\uddd7 \ud835\uddd4\ud835\udde8\ud835\udde7\ud835\udde2\ud835\udde0\ud835\uddd4\ud835\udde7\ud835\udddc\ud835\udde2\ud835\udde1 \ud835\udde6\ud835\udddb\ud835\udde2\ud835\udde8\ud835\udddf\ud835\uddd7 \ud835\udde1\ud835\udde2\ud835\udde7 \ud835\uddda\ud835\udddc\ud835\udde9\ud835\uddd8 \ud835\uddec\ud835\udde2\ud835\udde8 \ud835\udde0\ud835\udde2\ud835\udde5\ud835\uddd8 \ud835\udddc\ud835\udde1\ud835\uddd9\ud835\udde2\ud835\udde5\ud835\udde0\ud835\uddd4\ud835\udde7\ud835\udddc\ud835\udde2\ud835\udde1. \ud835\udddc\ud835\udde7 \ud835\udde6\ud835\udddb\ud835\udde2\ud835\udde8\ud835\udddf\ud835\uddd7 \ud835\udde5\ud835\uddd8\ud835\udde0\ud835\udde2\ud835\udde9\ud835\uddd8 \ud835\udde7\ud835\udddb\ud835\uddd8 \ud835\udde1\ud835\udde2\ud835\udddc\ud835\udde6\ud835\uddd8.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How the process works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The overall logic is quite simple:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOURCES \u2192 UPDATES \u2192 FILTER \u2192 AI \u2192 RESULT<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s go through it step by step.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">1. Choose what is worth monitoring<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before opening Make, there is a question that matters far more than any technical decision:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What information would actually be valuable to the company?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the system I built, different RSS sources are combined:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcf0 local and regional media;<br>\ud83d\udcca business and financial news;<br>\ud83c\udfe2 information related to companies;<br>\ud83d\udccd sources linked to a specific territory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The automation goes through those sources one by one and checks whether there is anything new.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But quantity is not what matters here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud835\udde7\ud835\udddb\ud835\uddd8 \ud835\udde4\ud835\udde8\ud835\uddd4\ud835\udddf\ud835\udddc\ud835\udde7\ud835\uddec \ud835\udde2\ud835\uddd9 \ud835\udde7\ud835\udddb\ud835\uddd8 \ud835\udde5\ud835\uddd4\ud835\uddd7\ud835\uddd4\ud835\udde5 \ud835\uddd7\ud835\uddd8\ud835\udde3\ud835\uddd8\ud835\udde1\ud835\uddd7\ud835\udde6 \ud835\uddd9\ud835\uddd4\ud835\udde5 \ud835\udde0\ud835\udde2\ud835\udde5\ud835\uddd8 \ud835\udde2\ud835\udde1 \ud835\udde7\ud835\udddb\ud835\uddd8 \ud835\udde6\ud835\udde2\ud835\udde8\ud835\udde5\ud835\uddd6\ud835\uddd8\ud835\udde6 \ud835\udde7\ud835\udddb\ud835\uddd4\ud835\udde1 \ud835\udde2\ud835\udde1 \ud835\udddb\ud835\udde2\ud835\uddea \ud835\udde0\ud835\uddd4\ud835\udde1\ud835\uddec \ud835\uddec\ud835\udde2\ud835\udde8 \ud835\uddd4\ud835\uddd7\ud835\uddd7.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adding a hundred websites does not guarantee a better system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, it does exactly the opposite.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Make automatically checks what is new<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once the sources have been selected, Make checks the latest publications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The system does not need to analyse the entire archive again and again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It looks for <strong>new information<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcc5 From Tuesday to Friday, it can focus on the most recent information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcc5 On Mondays, it can widen the period to include anything published over the weekend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It may seem like a small detail, but it reflects something important:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>an automation should adapt to the way the person using it actually works.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not the other way around.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. Collect the information you actually need<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From each article, the system can automatically collect different pieces of information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>headline;<\/li>\n\n\n\n<li>date;<\/li>\n\n\n\n<li>source;<\/li>\n\n\n\n<li>link;<\/li>\n\n\n\n<li>summary;<\/li>\n\n\n\n<li>description;<\/li>\n\n\n\n<li>image, when available.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Make then brings all that content together so it can be processed as a whole.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this point, we have already achieved something:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>we no longer need to open every source manually.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But we still need to solve the most important part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udde0 <strong>Deciding what deserves our attention.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. Avoid receiving the same information again and again<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of those small details that separates a useful automation from an annoying one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An article may remain in an RSS feed for several days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different media outlets may also report on exactly the same event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why the system keeps a record of the URLs it has already used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before preparing a new radar, it checks that history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After sending the new items, it stores their links again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The logic becomes:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEARCH \u2192 FILTER \u2192 SEND \u2192 REMEMBER \u2192 SEARCH AGAIN<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The system does not just search for information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It also remembers what it has already shown you.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that greatly reduces duplicates.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. This is where AI comes in<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We could do something very simple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send all the articles we find to an AI and say:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cSummarise this for me.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It would work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it would be a fairly mediocre automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this case, the main role of AI is different:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud835\udde1\ud835\udde2\ud835\udde7 \ud835\udde7\ud835\udde2 \ud835\udde6\ud835\udde8\ud835\udde0\ud835\udde0\ud835\uddd4\ud835\udde5\ud835\udddc\ud835\udde6\ud835\uddd8 \ud835\uddd8\ud835\udde9\ud835\uddd8\ud835\udde5\ud835\uddec\ud835\udde7\ud835\udddb\ud835\udddc\ud835\udde1\ud835\uddda. \ud835\udde7\ud835\udde2 \ud835\uddd7\ud835\uddd8\ud835\uddd6\ud835\udddc\ud835\uddd7\ud835\uddd8 \ud835\uddea\ud835\udddb\ud835\uddd4\ud835\udde7 \ud835\udddc\ud835\udde6 \ud835\uddea\ud835\udde2\ud835\udde5\ud835\udde7\ud835\udddb \ud835\uddec\ud835\udde2\ud835\udde8\ud835\udde5 \ud835\udde7\ud835\udddc\ud835\udde0\ud835\uddd8.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, we can ask it to detect signals related to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcc8 business growth;<br>\ud83c\udfed investments or expansions;<br>\ud83d\udc65 employment and recruitment;<br>\ud83d\udd04 corporate changes;<br>\ud83d\udcb6 grants;<br>\ud83d\udcca significant industry movements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And discard things such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sports;<\/li>\n\n\n\n<li>events and agendas;<\/li>\n\n\n\n<li>opinion pieces;<\/li>\n\n\n\n<li>irrelevant information;<\/li>\n\n\n\n<li>duplicates;<\/li>\n\n\n\n<li>old news;<\/li>\n\n\n\n<li>content without a clear signal.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The difference is huge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI is not there to produce more content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It is there to make sure we have less to read.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6. If there is nothing important today, it sends nothing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is probably one of my favourite parts of the system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The automation is not required to produce a report every day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If it finds eight genuinely useful articles, it can work with eight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If it finds two, it works with two.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if it finds none&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>it sends nothing.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud835\uddd4\ud835\udde8\ud835\udde7\ud835\udde2\ud835\udde0\ud835\uddd4\ud835\udde7\ud835\udddc\ud835\udde2\ud835\udde1 \ud835\udddc\ud835\udde6 \ud835\udde1\ud835\udde2\ud835\udde7 \ud835\uddd4\ud835\uddd5\ud835\udde2\ud835\udde8\ud835\udde7 \ud835\udde3\ud835\udde5\ud835\udde2\ud835\uddd7\ud835\udde8\ud835\uddd6\ud835\udddc\ud835\udde1\ud835\uddda \ud835\udde0\ud835\udde2\ud835\udde5\ud835\uddd8. \ud835\udddc\ud835\udde7 \ud835\udddc\ud835\udde6 \ud835\uddd4\ud835\uddd5\ud835\udde2\ud835\udde8\ud835\udde7 \ud835\uddd7\ud835\udde2\ud835\udddc\ud835\udde1\ud835\uddda \ud835\udde2\ud835\udde1\ud835\udddf\ud835\uddec \ud835\uddea\ud835\udddb\ud835\uddd4\ud835\udde7 \ud835\udde1\ud835\uddd8\ud835\uddd8\ud835\uddd7\ud835\udde6 \ud835\udde7\ud835\udde2 \ud835\uddd5\ud835\uddd8 \ud835\uddd7\ud835\udde2\ud835\udde1\ud835\uddd8.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The workflow itself includes a condition that stops the process when there is not enough useful information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No filler reports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No email just because \u201csomething had to be sent\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7. \ud83d\udce9 The result: a radar, not a mountain of links<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When there are relevant updates, the system transforms them into something much easier to consume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Priority<\/strong><br>What deserves attention first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Headline<\/strong><br>What happened.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source and link<\/strong><br>Where to find the full information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Context<\/strong><br>Why it may matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quick interpretation<\/strong><br>What it means in relation to the objective we have defined.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result arrives directly by email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And I think this is important too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The person using the system:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>does not need to log into Make;<\/li>\n\n\n\n<li>does not need to learn another platform;<\/li>\n\n\n\n<li>does not need to run anything;<\/li>\n\n\n\n<li>does not need to remember to check the radar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">They simply open their email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The automation works around the person instead of forcing the person to work around the automation.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u23f1\ufe0f How much time can something like this save?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s imagine a fairly conservative scenario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every morning we spend:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5 minutes checking the press.<br>5 minutes checking newsletters.<br>5 minutes on specialist websites.<br>5 minutes checking specific companies.<br>10 minutes deciding what actually deserves our attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>30 minutes a day.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It does not sound like much.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Until we calculate it over a full year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With around 220 working days:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud835\udde0\ud835\udde2\ud835\udde5\ud835\uddd8 \ud835\udde7\ud835\udddb\ud835\uddd4\ud835\udde1 \ud835\udfed\ud835\udfec\ud835\udfec \ud835\udddb\ud835\udde2\ud835\udde8\ud835\udde5\ud835\udde6 \ud835\uddd4 \ud835\uddec\ud835\uddd8\ud835\uddd4\ud835\udde5.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For just one person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And we are talking about a relatively simple automation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The same structure can be used for many other things<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The example I have explained uses news, but the concept is much broader.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfe2 Competitors<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Detect when a company:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>launches a product;<\/li>\n\n\n\n<li>opens a new facility;<\/li>\n\n\n\n<li>adds a new service;<\/li>\n\n\n\n<li>appears in the press;<\/li>\n\n\n\n<li>announces an investment.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcd1 Regulations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Monitor official sources and highlight only the changes related to specific topics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcb6 Grants and subsidies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Detect new calls and automatically apply the relevant criteria.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udccb Tenders<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Find new opportunities by territory, activity, value or keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Sales prospecting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Detect signals indicating that a company may be entering an interesting moment:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>growth;<\/li>\n\n\n\n<li>expansion;<\/li>\n\n\n\n<li>recruitment;<\/li>\n\n\n\n<li>investment;<\/li>\n\n\n\n<li>organisational change.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcca Industry intelligence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Receive the genuinely important developments in a specific market every morning or every week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The architecture is almost always the same:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOURCES \u2192 AUTOMATION \u2192 CRITERIA \u2192 AI \u2192 RESULT.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Does this allow you to monitor the entire Internet?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not exactly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And I think it is worth being clear about that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The automation in this example mainly uses <strong>RSS feeds<\/strong> because they are stable, structured and relatively easy to maintain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a website does not offer RSS, other possibilities can be explored:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>APIs;<\/li>\n\n\n\n<li>specific modules;<\/li>\n\n\n\n<li>HTTP requests;<\/li>\n\n\n\n<li>other integrations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But it depends on each website and the options it provides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why I prefer to talk about:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>automating the sources a company actually needs to monitor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">rather than casually promising that we can \u201cautomate the entire Internet\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">AI is only one piece<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is something else I think is important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This system uses AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But AI is <strong>only one part<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is much more happening before and after it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choose the sources.<\/li>\n\n\n\n<li>Check them automatically.<\/li>\n\n\n\n<li>Detect new information.<\/li>\n\n\n\n<li>Collect the data.<\/li>\n\n\n\n<li>Check what has already been sent.<\/li>\n\n\n\n<li>Remove duplicates.<\/li>\n\n\n\n<li>Apply criteria using AI.<\/li>\n\n\n\n<li>Decide whether there is enough value.<\/li>\n\n\n\n<li>Create the final result.<\/li>\n\n\n\n<li>Send it and store what was used.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">That is what interests me when we talk about introducing artificial intelligence into a company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not putting AI on top of everything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But asking ourselves:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud835\uddea\ud835\udddb\ud835\uddd8\ud835\udde5\ud835\uddd8 \ud835\uddd6\ud835\uddd4\ud835\udde1 \ud835\udddc\ud835\udde7 \ud835\udde5\ud835\uddd8\ud835\udde0\ud835\udde2\ud835\udde9\ud835\uddd8 \ud835\uddea\ud835\udde2\ud835\udde5\ud835\uddde \ud835\udde7\ud835\udddb\ud835\uddd4\ud835\udde7 \ud835\uddd6\ud835\udde8\ud835\udde5\ud835\udde5\ud835\uddd8\ud835\udde1\ud835\udde7\ud835\udddf\ud835\uddec \ud835\uddd4\ud835\uddd7\ud835\uddd7\ud835\udde6 \ud835\udde1\ud835\udde2 \ud835\udde9\ud835\uddd4\ud835\udddf\ud835\udde8\ud835\uddd8?<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Start with small automations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When we think about AI and automation, we often imagine large projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there is a much simpler way to start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask yourself two questions:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What do we do almost every day in exactly the same way?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And then:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What part of that work is simply searching, copying, checking, organising or classifying information?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is where some of the best opportunities often appear. \u2699\ufe0f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not because they are spectacular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But because they repeat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And a small task repeated hundreds of times can eventually become a very large one.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcac Want the automation?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I have prepared a base version of this workflow so it can be adapted to other companies, industries and types of information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud835\udddc\ud835\uddd9 \ud835\uddec\ud835\udde2\ud835\udde8 \ud835\uddea\ud835\uddd4\ud835\udde1\ud835\udde7 \ud835\udde7\ud835\udddb\ud835\uddd8 \ud835\uddd5\ud835\uddd4\ud835\udde6\ud835\uddd8 \ud835\udde0\ud835\uddd4\ud835\uddde\ud835\uddd8 \ud835\uddd4\ud835\udde8\ud835\udde7\ud835\udde2\ud835\udde0\ud835\uddd4\ud835\udde7\ud835\udddc\ud835\udde2\ud835\udde1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Write <strong>\ud835\udde0\ud835\uddd4\ud835\uddde\ud835\uddd8<\/strong> in the website chat and we\u2019ll send it to you. \ud83d\udcac<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, you can adapt it to the sources, industries and criteria you need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A list of sources, a few filters, a little AI\u2026 and one less task to do every morning.<\/strong> \u2699\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Going back to work often means going back to the same small routines. Opening several news sites.Checking newsletters.Visiting industry websites.Looking for anything relevant that may have happened at a specific company.Checking for new developments, investments, grants or market movements. None of this is particularly complicated. The problem is something else: \ud835\udde7\ud835\udddb\ud835\uddd8\ud835\udde6\ud835\uddd8 \ud835\uddd4\ud835\udde5\ud835\uddd8 \ud835\udde7\ud835\uddd4\ud835\udde6\ud835\uddde\ud835\udde6 \ud835\udde7\ud835\udddb\ud835\uddd4\ud835\udde7 \ud835\udde5\ud835\uddd8\ud835\udde3\ud835\uddd8\ud835\uddd4\ud835\udde7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"_links":{"self":[{"href":"https:\/\/vilar.info\/en\/wp-json\/wp\/v2\/posts\/20406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vilar.info\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vilar.info\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vilar.info\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vilar.info\/en\/wp-json\/wp\/v2\/comments?post=20406"}],"version-history":[{"count":1,"href":"https:\/\/vilar.info\/en\/wp-json\/wp\/v2\/posts\/20406\/revisions"}],"predecessor-version":[{"id":20417,"href":"https:\/\/vilar.info\/en\/wp-json\/wp\/v2\/posts\/20406\/revisions\/20417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vilar.info\/en\/wp-json\/wp\/v2\/media\/20414"}],"wp:attachment":[{"href":"https:\/\/vilar.info\/en\/wp-json\/wp\/v2\/media?parent=20406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vilar.info\/en\/wp-json\/wp\/v2\/categories?post=20406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vilar.info\/en\/wp-json\/wp\/v2\/tags?post=20406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}